Tohum is an innovative kindergarten based in the USA that offers children a holistic educational experience emphasizing creativity, entrepreneurship, and real-world skills. At the core of Tohum’s philosophy lies the belief that meaningful learning occurs when children engage in activities that connect them directly with the processes of production, effort, and reward.
The primary challenge was to create a visual identity that would embody each child's individuality and distinct voice, while still reflecting the unity, collaboration, and collective spirit of the school’s unique educational model. The visual language needed to be vibrant, playful, and accessible, effectively communicating the school’s dynamic approach to learning through experience.
