Shaping sustainability with symbolic elegance

Holistic Brand Building
Jump to Green

Overview

Jump to Green was a new non-profit with a bold purpose — but no defined visual world, no voice, and no strategy to stand out. They needed more than a logo: they needed a reason to be remembered. That’s where Lumina came in.
A brand created to elevate awareness around agriculture, sustainability, and the future of the planet. Jump to Green is more than a name — it’s a movement, a call to reconnect with nature through action. Lumina stepped in to build a brand identity that blends cultural symbolism with timeless elegance.
Jump to Green

The Process

We created a visual identity that reflects both nature and purpose. The emblem is rooted in ancient Anatolian motifs — symbolizing growth, earth, and harmony — brought together in a contemporary system. Paired with an elegant serif wordmark, the identity balances tradition and modernity, aligning perfectly with the values of Jump to Green.
The platform needed to translate the personal guidance typically provided by the Hoekstra family in their showroom into a digital experience. We had to maintain their high-touch customer service standards while making their expertise accessible through digital tools.
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We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation with our expert.

Meet the partners who are part of our success story
Team working in an office watching at a presentation

We transform brands.
Your success is next.

Start your project now by booking a one-on-one consultation with our expert.

Meet the partners who are part of our success story
Team working in an office watching at a presentation
We are currently based in Dubai and work remotely.

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Offline

Adress : Meydan Grandstand, 6th floor, Meydan Road, Dubai
+971 58 801 2126

Lumina is a company registered in the UAE. Design and development services are provided by Lumina.

© 2025 Lumina

We are currently based in Dubai and work remotely.

UTC+04:00

Stay in the Loop

Stay informed about our latest news, updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

Offline

Adress : Meydan Grandstand, 6th floor, Meydan Road, Dubai
+971 58 801 2126

Lumina is a company registered in the UAE. Design and development services are provided by Lumina.

© 2025 Lumina

We are currently based in Dubai and work remotely.

UTC+04:00

Stay in the Loop

Stay informed about our latest news, updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

Offline

Adress : Meydan Grandstand, 6th floor, Meydan Road, Dubai
+971 58 801 2126

Lumina is a company registered in the UAE. Design and development services are provided by Lumina.

© 2025 Lumina