Green Muse approached Lumina with the ambition of transforming perceptions around sustainable vegan brands, which were often seen as lacking sophistication and premium appeal. Our mission was clear: create a brand narrative that elevates sustainability through elegance and refined aesthetics.
Their primary challenge was overcoming the common misconception that eco-friendly and vegan-oriented brands could not deliver luxury experiences or visually striking identities. They needed branding that could authentically reflect their core values without compromising on style or desirability.
